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Research papers

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Kenichiro Sato, Yohei Takeshita, Toshimitsu Sekii
Companies: Twitter, Kantar
November 2, 2020
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Citation

Sato, Takeshita and Sekii (2020a, November 02). Can AI bring better insight than humans?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-ai-bring-better-insight-than-humans-


Videos

Integrated insights engine

Interview with Horacio González, Global AI & Unstructured Data Lead from Kantar Mexico.

Catalogue: Fusion 2019
Authors: Kyle Findlay, Horacio Gonzalez
Company: Kantar
November 10, 2019
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Citation

Findlay and Gonzalez (2019a, November 10). Integrated insights engine. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/integrated-insights-engine


Magazines

Research World (September 2019)

This issue is both a celebration and an investigation of the power, opportunities and pitfalls inherent in the huge leaps in technology affecting consumer intelligence. We look at the new horizons available to us, the types of talent that will be...

Catalogue: Research World 2019
Author: ESOMAR B.V.
September 1, 2019
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Citation

B.V., E. (2019a, September 01). Research World (September 2019) . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-september-2019-


Magazines

Research World (March 2019)

There is a lot that is changing in our industry but the fact is that there are indeed now new technologies, interesting methodologies and ways of thinking that are changing the way in which insights professionals work and deliver their product. It...

Catalogue: Research World 2019
Author: ESOMAR B.V.
March 1, 2019
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Citation

B.V., E. (2019a, March 01). Research World (March 2019) . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-march-2019-


Research papers

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Wright, D. (2016a, September 22). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend--8866